About Charlestowne

Charleston born. Lowcountry built.

We are not an out-of-state SEO shop that bolted on a Charleston landing page. We live here, eat here, raise our kids here, and grow Charleston businesses for a living.

Battery & East Bay Street
2021
Year Charlestowne was founded
Our story

Built because Charleston deserved better.

Caroline started Charlestowne in 2021 after watching local Charleston service businesses pay national agencies for cookie-cutter SEO that did not understand the difference between a Mount Pleasant roofer and a James Island dentist. We do.

Five years in, we have helped 120-plus Lowcountry businesses earn the rankings, calls, and reservations that actually pay the bills. Our retention rate is north of 90 percent. Our work is published in Charleston Magazine, the Post and Courier, and Eater. And we still answer the phone ourselves.

What we believe

Four principles. Every engagement, every time.

Rooted in Charleston.

We live where you sell. Local intent is not a checkbox for us, it is the whole game.

Radically transparent.

Live dashboards. Real rankings. Every dollar accounted for. No reporting fog.

Long-term oriented.

We optimize for compounding results over twelve months, not vanity wins this week.

Anchored in evidence.

Every recommendation cites the data behind it. If we cannot defend it, we will not ship it.

How we work

A four-stage process tuned for compounding wins.

01

Discover

Forensic audit of your site, profile, and competition. We learn how Charleston searches for you.

02

Strategize

90-day roadmap with prioritized quick wins and a long-arc plan for compounding growth.

03

Execute

Weekly shipping cadence. Technical fixes, content, links, GBP. All measurable, all logged.

04

Compound

Monthly reporting and quarterly strategy reviews. Wins reinvested into the next layer of moat.

Who you actually work with

A small team, deep in your account.

No junior account managers, no offshore handoffs. The strategist in your kickoff is the strategist in month twelve.

C

Caroline Aiken

Founder & Lead Strategist

Twelve years in local search. Built marketing for two Charleston home-services brands before founding Charlestowne in 2021.

B

Beau Ravenel

Technical SEO Lead

Schema, Core Web Vitals, and crawl architecture. If Google sees it, Beau has tested it.

S

Sloane Pinckney

Content Director

Former King Street magazine editor. Writes content Charleston actually reads, and Google actually ranks.

J

Jasper Boone

Local Map Specialist

GBP, citations, review velocity. Helped 60+ Lowcountry businesses crack the local pack.

M

Mira Calhoun

AI Search & Analytics

Built our AI search optimization practice. Tracks brand visibility across ChatGPT, Perplexity, and AI Overviews.

D

Davis Wexler

Client Partner

The face you actually talk to. Translates strategy into a roadmap your team can ship.

Where you can find us

142 East Bay Street, Charleston, SC 29401

Drop by for coffee. Or a beer. We are two blocks from the Battery, ten minutes from the bridge to Mount Pleasant, and a quick drive to anywhere on the peninsula.

Downtown Charleston Mount Pleasant The Islands

Want to see how we work?

Book a 30-minute strategy call. We will look at your site live, share what we would do first, and you will walk away with a plan whether or not we work together.

Book a Strategy Call